Work

Reboot of Design School

 

Description:

For 18+ years, I found a variety of ways to foster the design community but this was the first time I was able to commit fully to the education of our future designers. The outputs are less tangible and the traditional design deliverables flew out the door but the rewards were satisfying in a very different way.

Industry: Education

Role: Director of Design Education, Senior Manager of Design Curriculum

Refreshing Immigration

Description:

The evolution of a brand can be a slow one but in just two years, I guided the transformation from the stereotypical patriotic colors of red, white and blue to a calm yet energetic revitalization to finally a full rebrand of warmer more welcoming purples and oranges.

Platform: Desktop, Mobile, Tablet, Print

Role: Art director of marketing, Designer of product

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A Spring of Awards

Description:

Simplifying scholarship management isn't easy. Making a complex process a usable and easy guided application put a spring in everyone's step.

Platform: Desktop, Installation, Print

Role: Art Direction, UX/UI Design, User Experience Interaction

awardspring.com

Category: Interactive, UX

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Tip a Cap to Cappex

Description:

Cappex provides dense and serious content about colleges and scholarships to students looking to set their future career path on the right course. The web-based product was complicated and for a younger audience, the right mix of user experience design and marketing design was provided. Designing for the main product line needed careful thought, precision and collaboration. Work ranged from interactive user interface designs, digital presentations, HTML/CSS Email and page development and visual marketing materials in print.

Platform: Mobile, Desktop, Installations, Print

Role: Creative Director, Senior UX/UI Designer, Development

cappex.com

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Getting Diagnosed with AutoMD

Description:

As the forerunner for the auto repair and auto community, AutoMD set itself apart by developing one of the first automotive apps that diagnosed, gave quotes, found shops in the area, and provided general self help guides for DIY projects. The foundation started with prototype wireframes and ended with a fully launched iOS and Android app as well as a Silver W3 Award.

Platform: Mobile

Role: Lead User Experience Designer, UI Designer

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Getting Down with Disney

Description:

Utility was the first priority, clarity was the second. For a tool used for transferring massive amounts of assets, the Disney Downloader had to be easy to use and versatile.

Platform: Desktop

Role: Art Director, UX/UI Design

Category: Interactive, UX

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Play Like You’ve Never Played Before

Description:

Playing no games here. Designs for Sony's Playstation Store were focused primarily on usability and allowing for easy exploration with the Playstation controller. Intended to be clean and easy to scan (thus easier to buy), designs leaned heavily on breaking out of the traditional grid.

Platform: 10 foot

Role: Art Direction, Visual Design, Interaction Design

Category: 10 foot, Interactive

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HTC Cleans Up Nicely

Description:

HTC is all grown up. The mobile and desktop sites were redesigned to match it's adulthood. Subtle gradations and light use of the HTC green sets this major mobile company from it's competitors.

Platform: Mobile, Desktop

Role: Art Director, Design

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Linkin Park Underground: Lucky 7

Description:

7 issues makes a domestic partnership, right? Linkin Park's printed/digital newsletter is always a highlight to the year. It's a mix of extracting the latest existing branding and sprinkling it with new designs.

Role: Design

Category: Print

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Disney Interactive Media Group: Going Mobile

Description:

Worked with Disney and Disney Junior to redesign and optimized their sites for tablet and mobile viewing. The design needed to be meticulously created into a template to be used for all Disney brands.

Platform: Mobile, Tablet

Role: Art Director, Design

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Never Too Young

Description:

Young Presidents' Organization leaders were looking for a clean sophisticated design for their official site Belair branch. It needed to be easy to read as posting new articles and events were the primary use for the site.

Role: Art Director, Design

ypobelair.com

Category: Interactive

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Nightmare Before Christmas: Like a Dream

Description:

In 1998, when the film first came out, Nightmare Before Christmas did not have a site. On the 20th anniversary, with a blu-ray release, a site was finally created in Flash.

Role: Art Direction, Design, Flash Animation

Category: Interactive

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Xivic: Making Connections

Description:

Xivic provides technical and development services for agencies and companies, small and big alike. The logo design was so successful, the tagline was spawned from the final logo concept.

Xivic.com

Category: Branding

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Pinky Violence Collection: Girl Power

Description:

The booklet for Panik House's Pinky Violence Collection was a fun one to design. With only photos to work with, the themes of sex, fury and girl power were visually embedded into the typography and layout. And yes, there was lots of pink.

Category: Branding, Print

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Aurrion: A New Face for Silicon

Description:

One of the leading silicon photonics companies needed a site to reflect its successes and growth. Keeping it lively while professional makes Aurrion.com visually impressive and practical.

Role: Art Direction, UX/UI Design, Development

Category: Development, Interactive, UX

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Zoobles: Oodles of Toys

Description:

Designs for the interactive world of the Zoobles toy. Art directed mini games, easter eggs and animations.

Role: Art Direction, Design, Animation

Link: zoobles.com

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Sony Crackle: Snap & Pop

Description:

Crackle is Sony's online movie streaming site. Translating it to iPad and mobile phones was the obvious next step.

Platform: Mobile, Tablet

Role: Art Director, Design

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FX Networks: Show After Show

Description:

Art Direction and partial design of the site for the television show "Terriers" for FXNetworks.com.

Role: Art Direction, Design

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Liberty Mutual’s Responsibility Project: Conscious Design

Description:

Doing good deeds is everyone's responsibility. Liberty Mutual started a viral video campaign to push that message into the public space. These are designs for the official site that would host videos, user comments and stories from all over the world.

Role: Art Direction, Design

Category: Interactive

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Grateful Dead: Reviving the Dead

Description:

Homepage design for the official website for the Grateful Dead band. Design variant where the background of the site changes depending on the time of day.

Role: Design

Category: Interactive

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Milk Bank of Western Great Lakes

Description:

Category: Interactive, Print

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Sunnyboy: A Ray of Sunshine

Description:

A motion house's portfolio site designed based on only the existing logo of the company.

Role: Design

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David Beckham Academy: A Quick Education

Description:

With a 2 day turn around, the David Beckham Academy's teaser site was fast but the results were clean sophisticated while athletic. Role: Design, Flash Development, Flash Animation

Category: Development, Print

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Bossa Nova: Drink Away

Description:

Designs for Bossa Nova drinks were a blast to do. The goals were to provide plenty of colorful visuals while keeping it elegant.

Role: Design

Category: Interactive

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Hoteki: Bid for Everyone

Description:

Hoteki provides the framework for any company to start their own bidding website. Along with branding Hoteki, design explorations were created along with conceptualizing user interfaces for the platform.

Category: Branding, Interactive

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