The evolution of a brand can be a slow one but in just two years, I guided the transformation from the stereotypical patriotic colors of red, white and blue to a calm yet energetic revitalization to finally a full rebrand of warmer more welcoming purples and oranges.
Platform: Desktop, Mobile, Tablet, Print
Role: Art director of marketing, Designer of product
As the forerunner for the auto repair and auto community, AutoMD set itself apart by developing one of the first automotive apps that diagnosed, gave quotes, found shops in the area, and provided general self help guides for DIY projects. The foundation started with prototype wireframes and ended with a fully launched iOS and Android app as well as a Silver W3 Award.
Role: Lead User Experience Designer, UI Designer
Utility was the first priority, clarity was the second. For a tool used for transferring massive amounts of assets, the Disney Downloader had to be easy to use and versatile.
Role: Art Direction, UI Design, User Experience Interaction
Playing no games here. Designs for Sony's Playstation Store were focused primarily on usability and allowing for easy exploration with the Playstation controller. Intended to be clean and easy to scan (thus easier to buy), designs leaned heavily on breaking out of the traditional grid.
Platform: 10 foot
Role: Art Direction, Visual Design, Interaction Design
HTC is all grown up. The mobile and desktop sites were redesigned to match it's adulthood. Subtle gradations and light use of the HTC green sets this major mobile company from it's competitors.
Platform: Mobile, Desktop
Role: Art Director, Design
7 issues makes a domestic partnership, right? Linkin Park's printed/digital newsletter is always a highlight to the year. It's a mix of extracting the latest existing branding and sprinkling it with new designs.
Worked with Disney and Disney Junior to redesign and optimized their sites for tablet and mobile viewing. The design needed to be meticulously created into a template to be used for all Disney brands.
Platform: Mobile, Tablet
Role: Art Director, Design
In 1998, when the film first came out, Nightmare Before Christmas did not have a site. On the 20th anniversary, with a blu-ray release, a site was finally created in Flash.
Role: Art Direction, Design, Flash Animation
The booklet for Panik House's Pinky Violence Collection was a fun one to design. With only photos to work with, the themes of sex, fury and girl power were visually embedded into the typography and layout. And yes, there was lots of pink.
One of the leading silicon photonics companies needed a site to reflect its successes and growth. Keeping it lively while professional makes Aurrion.com visually impressive and practical.
Role: Art Direction, UX/UI Design, Development